Blog
3/11/26

Turn one-off projects into recurring revenue

Licences, support and improvement packages renew every year. That makes your business stable and predictable, and builds lasting relationships with customers.

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A great quarter of projects. Then an empty pipeline, and you start again.

Every IT and telecom business knows the cycle. Project revenue pays the bills. Recurring revenue builds the company.

Three layers of recurring revenue

Every ROGER365.io customer gives you recurring income on three levels.

The first is subscription margin. ROGER365.io is sold as a subscription, so your margin renews every year the customer stays. And because customers add queues, channels, users and modules as they grow, that margin tends to grow over the life of the account.

The second is support. First and second line support for the customer sits entirely with you. ROGER365.io only supports partners, never end customers. That means every support contract and every SLA is your revenue.

The third is continuous improvement, and that is where the real growth is.

Every deployment pulls in more recurring revenue

A Teams Phone and contact center deployment never comes alone. It drives the resale of a whole set of licences and services that each renew every year:

  • PSTN connectivity through Direct Routing or Operator Connect
  • CRM integration software, such as Red Cactus
  • Compliance recording
  • Call analytics and reporting
  • Automation and AI services
  • WhatsApp Business and webchat integrations

Each of these is another recurring line on the same invoice, for the same customer.

From supplier to business partner

With Teams Phone, and certainly with an omnichannel contact center, you are no longer the partner who delivers telephony. You become a business partner who helps the customer improve customer experience, employee experience and productivity.

That is never a one-off project. Your customer changes, and so do their customers. Needs, habits and preferred channels keep evolving. Partners who run a continuous improvement cycle with their customers, with periodic reviews, analytics, insights and proposals for the next step, implement those changes step by step. Each improvement is incremental, and each one calls for a recurring approach.

It keeps the customer's operation sharp, and it keeps you in the account.

A steadier, more predictable business

Recurring revenue changes how you run your company. You start every month with revenue you already know, instead of an empty sheet.

  • Predictable cash flow, so you can plan hiring, training and investments with confidence
  • A steady workload for your engineers and consultants, instead of peaks and gaps between projects
  • Less pressure to close new deals every quarter just to keep the lights on
  • Long-term relationships in which you know the customer, their people and their plans

And a customer you speak to every quarter about improvements is a customer who calls you first for the next project.

What this looks like in practice

At Hanssens, one of our Elite Partners in Belgium, 90 to 95% of their ROGER365.io revenue is recurring. Not because they stopped doing projects, but because every project turns into a long-term relationship.

How an account grows over time

  • Year 1, land and implement: advice, implementation, training and integrations. Services-heavy, and the phase where you learn the customer's business.
  • Year 2, renew and expand: the subscription renews, support runs and the first improvement cycle brings extra modules, channels and add-ons.
  • Year 3 and beyond, compound: steady managed services, more users and a natural path into wider Microsoft and AI projects with the same customer.

Why recurring revenue makes your company worth more

Investors and buyers value predictable revenue far more than project revenue. More MRR, a bigger share of wallet per customer and lower churn all point in the same direction: a more valuable business.

Whether you plan to grow, attract investment or one day sell, every recurring contract you add today raises the value of your company tomorrow.

Built to stay yours

None of this works if your vendor can take the account away. ROGER365.io never sells direct and never delivers services. The customer, the support, the renewals and the margin stay with you, year after year.

Stop rebuilding your pipeline every quarter. Start building revenue that renews.

Ready to build this? Book a call with our partner team. We look at your customer base, pick one target account together and map your first deal.

Patrick Scherbeijn

CRO

/pscherbeijn

Patrick Scherbeijn is Chief Revenue Officer and co-founder of ROGER365.io. He previously co-founded Ask Roger!, a communications-specialized system integrator, building deep expertise in telephony and contact center solutions before its acquisition in 2021. Patrick writes and speaks on AI-driven omnichannel customer experience, go-to-market strategy, and the Microsoft partner opportunity. Visionary in direction, commercial in practice.

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Bitte beachten Sie, dass diese Inhalte mithilfe von KI übersetzt wurden. Trotz sorgfältiger Prüfung können automatische Übersetzungen kleinere Ungenauigkeiten enthalten, wie ungewohnte Fachbegriffe oder sprachlich nicht ganz flüssige Formulierungen. Vielen Dank für Ihr Verständnis.

Tenga en cuenta que estos contenidos han sido traducidos mediante inteligencia artificial. Aunque procuramos garantizar la mayor precisión posible, las traducciones automáticas pueden contener pequeñas imperfecciones, como el uso de términos poco habituales o frases que no suenen completamente naturales. Agradecemos su comprensión.

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Patrick Scherbeijn

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Patrick Scherbeijn is Chief Revenue Officer and co-founder of ROGER365.io. He previously co-founded Ask Roger!, a communications-specialized system integrator, building deep expertise in telephony and contact center solutions before its acquisition in 2021. Patrick writes and speaks on AI-driven omnichannel customer experience, go-to-market strategy, and the Microsoft partner opportunity. Visionary in direction, commercial in practice.

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