Engaging with your customers
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and your company through various communication channels. Your customer decides how they reach out to you. It can be via the “traditional” communication means like phone or email but more often they choose a more modern channel like WhatsApp, Webchat, Twitter, and Facebook. To really engage with your customer, it’s important to fulfill all their needs. In other words; be accessible via all of these communication channels.